Some of my most favourite projects!
Blog
I’ve always loved writing freely. Whether that’s a private journal, stories in English class or blog posts (I used to have a joint blog with someone else before going solo). Having a space to openly share my thoughts & feelings and let the words flow has always brought me such joy. This in-turn helped when it came to university projects where I needed to be a little more structured. I would allow the words to just fall onto the page before going back and refining to ensure that it fit within the required assignment. Writing essays for university also helped my blog writing in return as it encouraged me to research my topics further in order to add more information and context. My love for research & learning, along with writing seems to make the perfect team.
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My Relationship With My Body Hair
This is quite a tough post for me to write as it’s something that I’ve struggled with for a really long time.
I felt really vulnerable writing this post. However, the feeback I often get is that readers appreciate my honesty and that it something that I look to all elements of my life.
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Self Care Isn’t Selfish - The First 6 Months Of Motherhood
If you were following me on Instagram before I took maternity leave, you’ll know that I used the phrase “self-care isn’t selfish” quite a lot - because it’s true! Taking proper care of yourself is vital (whether you’re a Mother or not). If you aren’t okay, then it’s impossible to show up as your best self in whatever capacity you need to.
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5 Things I Love About My Postpartum Self
During pregnancy, I was the happiest and most confident in my body & mind that I have been in well probably forever. My anxiety was pretty much non-existent and I enjoyed almost every second. However, all that came crashing down after my little one was born. The hormones, the emotions, everything is so all over the place and it truly is a rollercoaster.
“An essential aspect of creativity is not being afraid to fail”
- Edwin Land
I use my Instagram as a no pressure way to share snippets from my blog, but also have more personal connections with my readers and followers. I take a blog post that has been doing well and break it down into smaller posts for either stories or my feed. This encourages a more chatty approach and I get a deeper understanding of my audiences thoughts & views. On numerous occasions I taken this information and either written a new blog post or updated the previous as this helps to keep it more relevent & up-to-date.
Although there can be a lot of negativity around Instagram (and social media in general), Instagram is one of my favourite places to be - it just takes time to find your kind of people.
See below for the kind of content I create on Instagram.
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Photodumps
One of my favourite pieces of content to create (and see) on Instagram are weekly photodumps. They encourage me to pause throughout the week and appreciate the little moment. As I will mention whenever discussing content ideas, audiences love to see the behind the scenes as it makes them feel more involved. So little snippets like this are great for that!
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Vulnerable Shots
Content like this often get the audience to stop and look - “stop the scroll”. These can take a little more time to create as they’re directly exposing vulnerabilities (even though I actually love my stretch marks & feel very proud to have them). When your audience can directly see something that they can relate to, it helps them feel less alone. Sharing the real people behind the creator/business is something that audiences enjoy and should definitely be shared more.
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Long Captions
There’s nothing like baring your soul and getting all of the words in your head out into written form (blog writing is also great for this). Sharing your vulnerabilities (to whichever extent you are comfortable) can help your audience relate to you. Whether you’re an individual sharing how you’re feeling or a business sharing a problem it’s currently facing. Audiences appreciate the honesty.
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Reels
Reels are a fun way to add another type of content to your platform. I think TikTok is great, but I don’t currently have the capacity (with this being a hobby) to create the quantity needed. However, mixing in video with still images on Instagram is something that I love doing. It allows me to create in whichever way I want and let my creativity flow.
Brand Work
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KatKin
After being given the opportunity for my cat to try KatKin (with no obligation to post), my cat completely adored it, so I went ahead with the partnership. The content is a little different to what I usually post, but it’s a glimpse behind the scenes which audiences love! KatKin are also the loveliest team to work with!
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The Spark Company
A badass, female empowerment company? Obviously this was a bit of me! The smile on my face sums up how much I love this t-shirt and just the business in general. It also pushed my out of my comfort zone to get these shots which I am proud of.
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Estrid
Receiving PR is always a lovely feeling. But receiving PR that you adore and continue to use is amazing! I still use this razor and have created multiple pieces of content with it (it’s looking a bit worse for wear now). I particularly enjoyed these shots as they pushed me to share a side of me that I struggle with. I enjoyed it so much I wrote a blog post about the topic (above).
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The Body Shop - Liverpool One
This reel is a little behind the scenes of a blogger event I attended (& had the loveliest time at). In general, most audiences love to see behind the scenes content as it makes them feel more involved with the creator/brand and therefore more invested in them. I absolutely loved putting this together.
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Our Remedy
As a lover of self-care, I instantly knew that I aligned with this brand and it’s beliefs. Creating this quick reel showed off the product, but also me in my usual evening activity (on the sofa with a cuppa). Sometimes simple reels are the most effective.
Other Work
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Volunteers Week 2022
I loved working on this campaign! It was an honour to be in a role where I got to support Volunteers who selflessly gave up their time to support The Hive’s young people. So, to be able to create a weeks worth of content solely saying thank you for everything they have done was truly wonderful. Myself and the Communications Officer at The Hive planned, created and scheduled everything and it is still one of the best things I’ve ever worked on.
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Volunteer Recruitment
Recruiting a range of Volunteers is vital in ensuring the best for the young people at The Hive. This is on of the pieces of content that I created and scheduled for that purpose.
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Believe Christmas Campaign
Although I wasn’t the brains behind this incredible campaign, I did support on planning the launch schedule and creating some of the content.
This was the most magical campaign I have been a part of and it positively impacted so man lives.
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International Volunteer Managers Day
If you can’t create a campaign about the work you’ve done in your day job, when can you? As audiences love to get behind the scenes of a business, I knew that I wanted to create content around my role at the time. It was also used to promote the role of Volunteers and to encourage recruitment.
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Meet The Supplier/Trade Day
I created and scheduled the content for a “Meet The Supplier” campaign to share all of the suppliers attending a trade day for a builders merchants. This built excitement for the day and gave attendees an insight into the businesses attending.
